Emily founded Tribe Tropical (Est. December 2018) with the view of not only protecting her own young children, but also with the goal of creating a sun-safe tribe of like-minded people, who would feel confident covering up in the sun, in a range of swimwear that they would enjoy wearing – sun-protection should be the new ‘trendy’!

Emily doesn’t want her or any one else’s children to go through the skin issues she has had to endure; the loss of a grandfather to cancer due to melanoma further enforced this desire.

Tribe Tropical are the swimsuits and accessories Emily wished she had growing up as a fair-skinned red head in tropical climates.

Fashion + sun-safe didn’t go together back in the 80s/90s, especially not for a red head!