Lifestyle parenting represents a range of the newest concept maternity and parenting products sourced from around the globe. Lifestyle Parenting Distribution Group was founded by mother of two Tracey Lucock when she launched her nursing wear label Fresh Mums when she found a complete lack of stylish and practical nursing and maternity wear in Australia.

Throughout her parenting journey Tracey has and continues to road test innovative concept parenting products that solve parenting problems. Lifestyle Parenting has a team passionate about sourcing and delivering these great products to customers worldwide.

Tracey has a personal passion for helping other mumpreneurs to achieve their business goals by offering a business incubator service to mentor women from product idea to product on shelves. Lifestyle Parenting is all about solving daily parenting challenges so that families have more fun! Lifestyle Parenting is a trading division of Fresh Ideas (Australia) Pty Ltd that has been operating in the maternity and nursery channel in Australia since 2004.